Run your brand how you always wanted.

Sentinel builds a live financial model of your business, optimises decisions on inventory buying, media spend, and cashflow, then executes them for you, autonomously.

See it in 60 seconds15-min setup · Shopify + Xero

This Monday · Sentinel read

You have 19 buffer days. Three disappear when the June PO clears.

Buffer days

0

After PO

0

PO size

$0k

Cash buffer · next 12 weeks

recovers wk 9

Drafted action

PO sized to cash · supplier email · Xero deposit bill

15-min setupShopify + XeroNo spreadsheetsFounding cohort open
One model, every decision

Model. Decision. Execute.

Most owners make their biggest calls on a hunch. Sentinel makes them off a live model of the business, and runs them for you.

01

Model

Builds a live model of your business.

Sentinel connects Shopify, Xero and your other tools to build a live three-statement model, with margin per product and cash forecasts.

02

Decision

Makes the calls on stock ordering and media spend.

From the model, Sentinel works out when and how much inventory to order, and moves media spend to where it earns more.

03

Execute

Then executes, on your approval.

Then, on your approval, Sentinel emails the supplier the PO, buys media from the vendors, pays the deposits, and tracks the container all the way to port.

For your sector

A model tuned to your sector.

Sentinel knows what makes your category tick, from seasonal drops to shelf life and long lead times.

Sentinel for

Fashion

Know which styles make money, and spot returns and markdowns before they eat the season.

Sentinel for

Health & Beauty

See real margin on every bundle and subscription, after samples and seeding.

Sentinel for

Home & Garden

Plan big orders and long lead times so a PO never blindsides your cash.

Sentinel for

Food & Drink

Know your true margin by channel, after wastage, excise and short shelf life.

Sentinel for

Consumer Electronics

Stay on top of landed cost, FX and warranty as fast-moving SKUs turn over.

The targets we’re chasing

What a quarter looks like once Sentinel runs your numbers.

+0%
More cash on hand

Weeks of runway you did not know you had.

0%
Less dead stock on hand

No cash sunk in product that just sits.

+0pts
Gross margin

Quiet losers caught before they bleed you.

+0hrs
Your weekend back

A Saturday of admin, handled before Monday.

Targets, not guarantees. We’re onboarding a founding cohort of AU + NZ brands now and measuring exactly this. Want to be one of them?

Founding cohort

Be part of the founding cohort.

A small group of brands, onboarded with us directly. We size the plan to your business on the first call.

CashInventoryPricingForecasts

No credit card · Limited spots