Run your brand the way you’ve always wanted. Sentinel makes your financial decisions, so you can handle everything else.
This Monday · Sentinel read
Buffer days
0
After PO
0
PO size
$0k
Cash buffer · next 12 weeks
recovers wk 9
Drafted action
PO sized to cash · supplier email · Xero deposit bill
More cash availability — redeploy into growth, costs, or dividends.
Improvement on marketing spend.
Additional return on marketing spend.
Saved from financial admin each week.
How much inventory should I order, and when? Is the additional air-freight cost worth it?
What is my return on marketing spend? Where should I allocate more, and where should I pull back?
What is my forecast cash position, and can I afford to spend on…
If I want to increase my revenue by 20% this year, what needs to happen?
Should I invest more or less in certain markets? How can I manage my cash better to open a new store?
What happens to my cash if the Strait of Hormuz stays shut and there is more inflation?
What is my optimal product mix, channel mix, and market mix?
Cash
Connected to Xero and your bank, Sentinel times every supplier payment to maximise your cash position based on the model’s forecasts, and releases on your approval.
Explore cashInventory
Connected to emails, Shopify and your 3PL, Sentinel forecasts what inventory is required, calculates what to order, drafts the PO and sets up the payment — ready for your approval.
Explore inventoryMarketing
Connected to Meta, Google, etc, Sentinel rebalances daily budgets to optimise the ROI of marketing spend driven by the model — within the daily and per-channel limits you set.
Explore marketingFor your sector
Sentinel speaks the language of your product category — from seasonal drops to shelf-life, from BOM costs to wholesale margin.
Sentinel for
Seasonal drops, return rates that swing margin by ten points, and inventory that goes from hero to dead-stock in a single quarter. Sentinel keeps the cash story honest.
Sentinel for
Repeat purchase rates, sample seeding, influencer fees, formulation costs. The unit economics of beauty are unforgiving. Sentinel makes them legible.
Sentinel for
Furniture and large-format home goods live or die on container economics and 90-day lead times. Sentinel makes the cash impact of every PO visible weeks before you commit.
Sentinel for
Excise, deposit schemes, shelf life, batch costing, multi-channel margin. The brands that win in F&B know their unit economics by channel. Sentinel makes that the default.
Sentinel for
Electronics brands carry the bill for component price swings, warranty claims and a product life cycle measured in quarters. Sentinel turns that volatility into a managed plan.
A fractional CFO. A marketing analyst. A supply chain manager. The founders who have all three move faster, waste less, and sleep better.
Sentinel does the work of all three — for $1,000 a month, live in 24 hours.
~ 98% less · Zero reorg
Pricing
Start with the financial backbone every brand needs. Upgrade when you’re ready to let Sentinel run scenarios and execute on your behalf.
The financial backbone every brand needs.
Billed monthly · Cancel anytime
Start with BasicEverything in Basic, plus scenarios and execution.
Billed monthly · Cancel anytime
Start with ProNeed multi-entity or custom integrations? Talk to us.
Connect Shopify and Xero today. Sentinel drafts your first decision in 24 hours.
30-day free trial · No credit card · Cancel anytime