you’re the creative brains, we’ll do the numbers.
for e-comm brands doing revenue from $500K to $30M
what we aim for, not an average of past results.
+0%
in revenue
better stock and spend decisions mean fewer missed sales.
+0pts
in EBITDA margin
real margin per product, understand where margin is being lost.
+0%
in cash conversion
right-sized ordering that frees cash and minimises stockouts.
0+ hrs
time saved per week
we want to make your life easier, out of excel and into what matters.
worked example
a $5m brand, balanced focus
+$215k
extra EBITDA per year
+$30k
your time back, 400 hrs
20×
return on $12k a year
illustrative. targets hit in full by year end; 8 hrs a week over 50 weeks at $75/hr. edit the “today” figures below to see your own numbers.
| per year | today | with sentinel | change |
|---|---|---|---|
| revenue | $m | $5.5m | +$500k |
| EBITDA | $500k·% | $715k · 13% | +$215k |
| cash generated | $350k·% | $536k · 75% | +$186k |
| your hours back | $kyour salary | 400 hrs · $30k | +$30k |
a finance hire is $150k+.
its expensive, so the finance function ends up landing on you.
nothing joins up.
data struggles to reconcile between shopify and xero.
buying stock is a guess.
over order and cash is trapped, or undercook it and sales vanish.
stress and working late.
excel cash model, knowing its right, happens after everything else.
get back to the fun part. ditch the spreadsheets.
your bold strategy.
you connect up
you connect up shopify and xero and set the strategy.
we build
a model of your brand. real margin by product, channel and market.
we do the work
what to order, where to spend, how to invest cash, where to market.
you approve
from your phone with your coffee, we then buy your stock from the suppliers.
dashboards give you meaningless graphs. accountants tell you what happened. nothing tells you what to do next, until now.
actions
based on your strategy, we purchase orders from suppliers, organise freight, and buy the media spend, for example.
decisions
based on your strategy, we tell you how much stock to order, what type of freight, how much to pay a new hire, all ready to be actioned.
dashboards
creates a job for you because you still have to interpret these yourself.
accounting
shows what already happened, a month late, and in accounting-speak.
data
raw numbers that require analysis.
we are built on top of the old way.
analyst
gives you the numbers.
a detailed financial model, real margin by product, a 16 week cash timeline, and a monthly report in plain words.
financial controller
limited placesgives you execution.
everything in analyst, plus a monthly call, the ordering plan decided and actions drafted ready to send.
no credit card. your antidote to financial uncertainty.